About us
Sulsa is a contemporary Indian wear brand for women that stands on a simple premise - thoughtful designs made in pure fabrics.
We believe in reimagining ethnic wear from the lenses of the modern day tastes and preferences and try to give back something thats meaningful and also extremely functional.
At our core, we have been textile manufactures for decades. We manufacture our own fabrics which helps us commit to our fundamentals throughout, which include:
- A strong foundation of a good quality and pure fabrics
- Create our own fabric recipes that cater more personally to our clients
- Ensure the purity of our fabrics ourselves instead of relying on external vendors
#whysulsa
Being the only brand in India, that is completely and to the fullest capacity possible, an authentic direct to consumer brand, meaning,
We make our own raw fabrics, process them into finished ones, reimagine it in different designs and cut it into the final garment, which we directly sell to you.
No one to corrupt the supply!
No one to surge the prices!
Just beautiful designs, inspired by our rich heritage,
In silhouettes that you breath,
In fabrics that you deserve,
In prices that you should be getting.
Our Legacy
With over 50 plus years, rooted in the textile industry, our parent brand, House of Acme, enjoys a strong legacy of technical expertise and decades of experience in this industry, through three generations of the family of Dalpatlal Chimanlal Akrani.
Starting with the manufacturing of greige fabrics, the company gradually expanded into trading yarns and finished fabrics and exporting them worldwide, gaining deep, hands-on experience across all the different avenues in the textile industry.
As fashion shifted its focus towards trends over quality, Acme identified a critical gap in the market:
There was almost zero presence of good quality fabrics in the market and at the true value of the product.
In response, the company adopted a complete vertically integrated model, bringing every stage of garment creation under one roof.
And with that philosophy, backed by our unfathomable love for this industry, we give you,
Sulsa - which stands on 2 simple premises:
A great design is incomplete without a fabric that does justice to it.
A good garment is one, which is a piece of art, in design and a piece of cake, in functionality.
Our Tribute
Sulsa is the best way for us to offer our tribute, to our founder, and creative director, Mrs. Nimisha Jignesh Shah.
And through her, offer our respect to every woman out there who is gracious and authentically herself.
Nimisha ji is a proud homemaker and an unimaginable support system for her entire family, along with being a gifted gujarati businesswoman and a naturally talented designer.
What she learnt along her way, was beautifully incorporated by her in daily life habits, which made her Mrs.Dependable for everyone.
And these are the same principles that help her be the great businesswoman that she is today.
Through our founder, we wish to celebrate all those hustling young women, who remind us that, they always had it in them. All they needed was the due recognition and a changed perception.
Thanks to you Nimisha ji, and all those women out there like you. Because, its women like you who help men like us, to be the better version of ourselves.